Your business details, in Google's language
Your name, address, hours, and phone number get written into the site in a structured format Google reads directly. No guessing about where you are or when you are open.
Basic SEO Setup
Get found by people already searching.
SEO sounds like jargon, so here is the plain version: it is the behind-the-scenes setup that helps Google find your site, read it correctly, and show it to people in Buffalo who are already looking for what you do.
How being found actually works
01
Someone searches
A customer types what they need, like "salon near me" or "event space in Tonawanda." They are already looking for you.
02
Google reads your site
Google sends a robot to look at your pages. If your site is set up right, the robot understands who you are, where you are, and what you sell.
03
You show up looking right
Your business appears with a clear title, a real description, and your correct details, instead of a jumble of text Google guessed at.
What You Get
Six things I set up on every site.
None of this is visible on the page, and all of it changes how Google treats you. It ships wired in and tested, not left as a to-do.
A real title and description for every page
Each page gets a title and description written around what your customers actually search, like your service plus your town. That text is what shows up in the search result.
A sitemap and crawler rules
A sitemap is a list of every page on your site, handed straight to Google so nothing gets missed. Crawler rules tell search engines what to index.
Submitted to Google Search Console
I register the site with Google's own webmaster tool and submit the sitemap, so Google knows the site exists on day one and you can see how people find you.
Share previews that look right
When someone texts your site to a friend or posts it on Facebook, it shows a proper image and headline instead of a bare link. Those previews get set up on every page.
Photos Google can read
Every image gets a written description behind the scenes. Google image search can find your work, and screen readers can describe your site to visitors who use them.
If you have a Google Business Profile, I make sure it points at the new site too, so your listing and your website tell Google the same story. One consistent set of facts everywhere Google looks.
The Honest Part
What basic SEO setup is not.
SEO has a reputation problem because of what gets sold under that name. So let me be clear about what this is not.
Not paid ads
This is the free kind of being found. Nothing here buys placement, and you never pay Google a monthly bill for it.
Not a ranking promise
Nobody honest can guarantee you the top spot, and anyone who does is selling something. This setup makes sure Google can find, read, and trust your site, which is the part you can control.
Not an ongoing campaign
This is a foundation you pay for once, not a retainer. If you ever want ongoing content or SEO work later, that is a separate conversation.
What It Costs
Included with a first website. From $100 on a redesign.
A first website at $800 includes the basics to get found on Google. On a $500 redesign, basic SEO setup is an add-on starting at $100, priced by how many pages your site has. Once it is set up, there is nothing to renew and nothing more to pay. See the full pricing.
Let's BuildLet's Get Your Buffalo
Let's Get Your Buffalo
Business Online.
Send me an email about your business and we'll talk through what it needs. No pressure, no jargon.