Words that sound like you
Your site should read like you talking to a customer, not like a corporate brochure. The interview is where your voice comes from, and it stays in the writing.
Copywriting
The right words, out of your head and onto the page.
You know your business better than anyone. Writing about it is the hard part. Copywriting means I pull the real story out of you and turn it into pages that sound like you and sell for you.
How the words get written
01
We talk about your business
I ask the questions: what you do, who calls you, what they always ask, and why they pick you. You talk, I take notes. That is your whole job.
02
I write every page
Headlines, service descriptions, your story, the FAQ. Written in plain language that sounds like you, built around what your customers actually type into Google.
03
You approve every word
Nothing goes live until it reads true to you. Prices, hours, and claims get checked against the facts, and if a line does not sound like you, we change it.
What You Get
What good copy actually does.
Words are half your website. The design earns the first look, and the writing turns that look into a call.
Written around real searches
Pages get phrased the way people search, your service plus your town, so the copy and your SEO setup pull in the same direction.
Headlines that say something
Every page opens with a clear promise about what you do and who it is for. "Welcome to our website" is banned.
Plain language only
No jargon, no filler, no ten-dollar words. A customer should understand what you offer in one read, on a phone, in a hurry.
Facts checked with you
Prices, hours, service areas, and every claim get verified against what is true. Nothing gets made up to sound impressive.
Every page, one voice
From the homepage to the FAQ, the whole site sounds like one person wrote it, because one person did, with you.
The Honest Part
What this is not.
Web copy has earned its bad reputation one empty slogan at a time. Here is where I draw the lines.
Not fluff
"Committed to excellence" and "solutions for all your needs" say nothing and every customer skims right past them. If a sentence could sit on any business's website, it does not belong on yours.
Not made-up claims
No invented reviews, no fake numbers, no awards you did not win. If the truth is not impressive enough yet, we say what is true and let the work speak.
Not your homework
Some owners put off their website for months because writing about themselves feels impossible. With this add-on you never face a blank page. You answer questions, I do the writing.
What It Costs
From $50 per page, or bring your own words.
Copywriting is an add-on at $50 and up per page, priced by how much each page needs. Already have words you love, or want to write your own? That works too, and I will fit them to the design. Either way, no page ships saying “welcome to our website.” See the full pricing.
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Let's Get Your Buffalo
Business Online.
Send me an email about your business and we'll talk through what it needs. No pressure, no jargon.