A page for each service
A salon splits color, cuts, and bridal. A contractor splits roofing, siding, and gutters. Each one can be found on its own, and each one speaks directly to that customer.
Extra Pages
Every page is another way to find you.
A website does not have to be one long page. Giving each service, question, and story its own page makes your site easier to find on Google and easier for customers to say yes to. Here is why it works.
Why more pages mean more customers
01
One page per thing you do
Instead of cramming everything you offer onto one homepage, each service or topic gets its own page with its own story.
02
Each page matches a real search
Google ranks pages, not websites. A page about one specific thing can show up for the people searching exactly that thing.
03
More doors into your site
Every page is another way in. Someone who lands on exactly what they searched is far more likely to call than someone dropped on a homepage.
What They Can Be
The pages that earn their keep.
Which pages make sense depends on your business. These are the ones that come up again and again for local businesses, and what each one does.
A menu or price list
The page customers check before they ever call. Keeping prices on their own page also makes updates quick when they change.
An FAQ page
The questions you answer on the phone every week are the same ones people type into Google. Answering them on a page saves you the calls and catches the searches.
A your-work page
A gallery of real jobs, real plates, or real events. For a lot of local businesses this is the page that actually closes the sale.
An about page
People buy from people, especially locally. The story of who you are and why you do this is often the second most visited page on a small business site.
An area-you-serve page
If you genuinely work across several towns, a page that says so helps people in those towns find you. Only when it is true, though. Google and customers both notice padding.
Every extra page also gets the full treatment the rest of your site gets: its own search-friendly title and description, a spot in your sitemap, and a design that matches everything else. A new page never feels bolted on.
The Honest Part
When more pages is not the answer.
I sell pages one at a time, so it would be easy to push you toward more of them. Here is where I draw the line instead.
Not padding
A page only earns its keep if there is something real to say on it. I will not spin up ten thin pages to make the site look bigger. Google notices, and so do customers.
Not always the answer
Some businesses genuinely fit on one great page, and I will tell you if yours does. I have built one-pagers on purpose, and they work.
Not a ranking trick
Copy-pasted town pages and keyword-stuffed filler can actually hurt you with Google. Every page I add is written for the customer first, the search second.
What It Costs
Five pages come with a first website. More start at $50 each.
A first website at $800 already includes up to 5 pages, which covers most businesses on day one. Beyond that, or on a $500 redesign, extra pages start at $50 each, written and designed, not just created. You can add them at launch or any time after, as your business grows. See the full pricing.
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