Clover Roots Media

Online shops · Buffalo and Western New York

A shop that sells your products, on a site you own.

I'm Evan, a Buffalo web designer. I build custom online shops for makers and small brands, so people who find you on TikTok, Facebook, or at a market can see your products up close and order from their phone.

Scoobs Hideout homepage on a desktop screen
Scoobs Hideout on a phone

Scoobs Hideout · scoobshideout.com

What a small-brand shop has to do

Most of your customers find you somewhere else first, then tap through on a phone. The shop has to finish the sale they already started.

  • Products that look as good as they are

    Your own photos, the details people ask about, and what makes your work different, so a product page does the explaining you would do in person.

  • A cart built for a phone

    Big buttons, a short checkout, and nothing that breaks on a small screen, because that is where almost every order starts.

  • Bundles, kits, and custom orders

    Sets that sell better than single items, and a request form for one-off or custom work that comes straight to your inbox with the details you need.

  • Your store, your customers

    A site on your own domain with card checkout, where your brand is the only one on the page and the customer list is yours.

Shop projects

Scoobs Hideout, Horseheads

An online shop for a small-batch, veteran-made beard care and hunting brand in Horseheads: real product photos, bundle kits, and a cart built for ordering from a phone.

Scoobs Hideout homepage on a desktop screen
Scoobs Hideout on a phone

What I built

  • Product pages with real photos and the details buyers ask about
  • Bundle kits next to the single products
  • Card checkout on the brand's own site
  • A layout made for ordering from a phone
Look at the site

Apollo's Anvil, Buffalo

A site for a Buffalo laser-engraving studio: high-relief collectible coins you can flip front to back right on the page, and a custom commission request form.

Apollo's Anvil homepage on a desktop screen
Apollo's Anvil on a phone

What I built

  • High-relief coins you can flip front to back right on the page
  • Product pages that carry the studio's own look and voice
  • A custom commission request form for one-of-one work
  • A layout made for visitors coming in from TikTok on a phone
Look at the site

Questions shop owners ask me

Tell me about your shop.

What you make, where you sell it now, and what is getting in the way. I read every message and reply within a day.